Enterprise mobility continues to grow, but has BYOD peaked?

A new report predicts that enterprises will spend more than three times as much on enterprise mobility technology and services in 2019 as they did in 2013.

Published by MarketsandMarkets, Bring Your Own Device (BYOD) & Enterprise Mobility Market – Global Advancements, Market Forecast and Analysis (2014-2019) forecasts that the enterprise mobility market will reach $266.2 billion in 2019, a total gain of 270% above the $71.9 billion value of the market in 2013.

Given that BYOD has been around for more than eight years — the first iPhone came out in June 2007 — it’s tempting to think that BYOD and enterprise mobility have peaked. It seems that one of them has, according to a CompTIA study reported in Computerworld:

An online survey conducted in April and May of 375 U.S. IT professionals in various private businesses found that 53% allowed no BYOD, up significantly from 34% in 2013. No BYOD means that a company provides smartphones and tablets to workers and bans the use of personal devices for work.

Of the 47% that still allow BYOD, only 7% were committed to BYOD exclusively, while 40% reported implementing a hybrid policy in which some employees used their own devices and others are provided company mobile devices.

That 40% figure for partial BYOD is down from 58% in 2013. What’s behind this apparent shift? Part of it likely is that enterprises today are more apt to give employees work devices with which they are familiar. After all, an iPhone user typically is unenthused when issued a BlackBerry. Decision makers are increasingly aware that the productivity gains from mobile devices are largely dependent on a user’s familiarity and satisfaction with a smartphone or tablet. Why fight it?

Other reasons for the decline in enterprise BYOD use involve costs, security and management. Many executives who thought that shifting device and carrier costs would ease pressure on enterprise budgets have been disappointed with the results. Further, as Computerworld’s Matt Hamblen writes, “If an organization controls the type of smartphone or tablet used by banning BYOD, it can more easily set the policies and see they are adhered to, which can result in fewer security breaches and lowered costs to deal with breaches.”

How about your enterprise? Are you moving toward or away from BYOD? And what’s driving the move?

Comments

  1. Great article, Chris.

    Let me add my $0.02 here. The question if BYOD has peaked should also be considering regions and industries. There are those starting late, there are those having already moved over to BYOT (Bring Your Own Technology – including apps to access company data).

    You are absolutely right the willingness to give out the devices employees desire reduces the need for BYOD, but as a real lot of people hate running around with 2 phones, 2 tables & 2 laptops, it’s not reducing to 0.

    Another point: My firm believe (and I can actually prove it): Not allowing BYOD or BYOT is underestimating your employees’ intelligence. There will always be a creative way people get access. So, when embracing this fact, the business case for BYOD/BYOT is getting even better – and now allows concentration of funds to protecting your data.

    …just my thoughts…
    /Chris

    Liked by 1 person

  2. This fitting tweet just came up in my timeline:

    Like

  3. Great article Chris !
    I would even dare to add, that the decision for or against implementing BYOD for your own employees is actually becoming irrelevant.
    More and more especially mid to large size corporations currently extend their processes and tools to include their partner eco system and 3rd party staff i.e. contractors, maintenance workers and members from associated companies. This can be to enable mobile joint work/task planning, tracking systems, field service management, mobile access to patient information for consulting physicians in healthcare or similar use cases.
    For all of this growing demand to provide this type of inclusion on mobile devices and wearables, a corporation needs to invest 100% of the same effort, thinking and planning on policies, procedures, micro-services, security, management foundation & toolsets as they would if rolling out a BYOD program towards their own employees.
    Hence I do suggest to extend the definition of BYOD to not only include a corporation’s own employees but also their partner eco system. And in following that, I would argue that BYOD is actually just starting to come onto the table for most mid to large corporations and the peak is yet to come !

    Liked by 2 people

  4. It’s not a question of BYOD or not. Nor is it a question of weighing the merits of BYOD vs. COPE. http://blogs.csc.com/2015/08/10/byod-vs-cope-is-this-a-binary-question/

    Like

  5. The byod factor brings great flexibility to the enterprise mobility and you have explained it to perfection. Thanks

    Like

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