Your Mobility Strategy Is So… 2015

My wife and I are about to embark on an extremely challenging journey. We’re getting ready to renovate our home.

It’s going to be a very time consuming, stressful and costly project.  While I am extremely apprehensive about going through the renovation, I know that at the end it will be well worth it.  As a strategist, you’re probably not going to be surprised to hear that I have been spending months planning out the project, including the layout of the various rooms.  For those of you who have gone through these kinds of projects, you already know that the costliest part (arguably) is redoing your kitchen.

The thing is, redesigning your kitchen consists fundamentally of two steps.  The first is determining the layout of the kitchen – ours is currently less than optimal – and the second step is picking out the look and feel of the kitchen… cabinet styles & colors, tiles, countertop materials, backsplashes, etc. You might be surprised, but this process made me think about developing a mobility strategy.

Developing a mobility strategy – just like a home renovation – can be time consuming, stressful, and (if you pick the wrong approach and technologies) very costly.  The thing is, we also know that all the effort spent in developing said mobility strategy will be worth it in the end.  Your organization will be mobilized and your employees will be more productive and you’ll have new opportunities to interact with your customers. Heck, you may already have a mobility strategy in place and you may have come to the conclusion that it is (like our kitchen layout) less than optimal and needs its own renovation.  Developing the right mobility strategy takes time and you have to take a lot of different things into account – most notably the different constituents within your organization that can and should have a seat at the table when developing your mobility strategy and (potentially) your mobility Center of Excellence.

Do however be careful of one potential pitfall.  Your kitchen.

First of all, you never want to have too many cooks in the kitchen… that becomes management by committee and you won’t necessarily make the most optimal decision.  Second, make sure your strategy “looks timeless.” My parents had in the 1970s a kitchen with yellow appliances – that was the “look” back then.  Soon after that, avocado appliances were popular.  Whoever came up with that idea should have had their head examined. Appliances finally matured to white and then stainless steel.

Countertops.  We went from Formica to natural materials… most notably granite.  Every “luxury” kitchen had at the turn of the 21st century granite countertops.  The problem is, you can see that there’s a “time stamp” in that granite look.  Oh, that kitchen is so 2005 or 2010.  Even today, one emerging trend is polished concrete…and believe me, as “cool” as it looks today, there’s a high probability you’ll get tired of it pretty quickly.

When picking out the look and feel of our kitchen, my wife and I went for a more timeless look – choosing materials, color palette and designs that are classic, fluid and thus going for a look that will not scream in a few years “Oh, that’s so 2015.”  You should take the same approach as you think about your mobility strategy.

That said, your mobility strategy should not be JUST about mobile.  It should be far more than that.  It should instead encompass a broader view for your organization’s digital transformation.  One where Cloud, Big Data & Analytics, Security – and Mobile – are all interconnected and leveraged as part of your organization’s business strategy.  These things can not be siloed.  It’s not that they should even coexist.  The should be one and the same…and as your industry and competition evolve, so should your digital strategy.  It becomes organic and will not fall prey to having a time stamp.

As I close out this post, let me ask you one very simple question.  Do you really want to look back at your mobility (or digital) strategy in a couple of years and say, “Oh… that was so… 2015” ?

This post is written by Philippe Winthrop

Headshot---MediumPhilippe Winthrop is CSC’s Global Mobility Evangelist. In that capacity, Philippe evangelizes to clients and industry influencers industry best practices and CSC’s mobility services and vision.
Philippe is recognized as one of the first true enterprise mobility thought leaders. He has spent the past 9 years working with the some of the largest companies in the world to formulate and execute mobile strategies that have transformed the way people work when they are in and out of the office. He has helped vendors generate millions of dollars in incremental revenue through successful B2B and B2C mobile platforms and has saved end-users millions of dollars by streamlining how untethered workers interact with corporate data.   He is a frequent speaker at industry events and quoted in numerous publications on enterprise mobility.
Philippe received his BA in Economics and Romance Languages from Boston College and his MA in International Economics and Finance from Brandeis University.


  1. Chuck Goldman says:

    Great post!


  2. You have covered a great topic here and keep it up!


  3. Excellent one. I liked the content you have prepared. Very true.


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