Blaise Pascal was an enterprise mobility visionary

There are times when I feel like an “elder statesman” in the world of enterprise mobility.  I’m not suggesting by any means that I have gained Zen levels of wisdom, but I have been in this space for about ten years.  That experience has afforded me the opportunity to witness many changes in the space…and I think another wave is upon us.

Firstly, I’m hearing less and less talk about BYOD.  Thank G*d.  Never mind the fact that I think there are better ways to mobilize a workforce than BYOD…I’m just (beyond) tired of hearing about it…and I think workplaces are starting too as well.  What’s replacing the BYOD conversation then? Apps.

Both at industry conferences and with the customers I speak to, I’m seeing an increasing prioritization (and concern) around how to successfully build and/or deploy mobile apps to their workforces. Building great mobile apps is by no means an easy task.

You might recall the famous quote from 17th century French mathematician and philosopher Blaise Pascal “I have made this longer than usual because I have not had time to make it shorter.”  It’s been paraphrased and is more commonly known as “If I had had more time, I would have written less.”  I think this adage holds true in the context of building great mobile apps.  In the mobile world, less is more.  Less time for the app to start, less time waiting for a workflow to be processed.  Doing less (successfully) in mobile no easy task, but less time in the app means better mobile experiences.

This brings me to my next observation around newfound maturation in mobile.  More and more organizations are talking about optimizing the mobile experience.  I was speaking with a CIO just recently and while he fully recognized that his organization was struggling with mobile, his goal was to give his colleagues great native mobile experiences.  That’s pretty forward thinking if you ask me, especially given how immature their mobile initiatives are presently.

This brings me to the newest concept that was coined by my good friend Brian Katz of VMWare.  Enterprise Experience Management (EEM). It’s taken us almost ten years to go from talking about Mobile Device Management (MDM) to Mobile App Management (MAM) and now the overarching concept of Enterprise Mobility Management (EMM). EEM takes us one (very important) step further and focuses less on the technology and more on the users – and the realization that users will (if not already) be mobile.  This critical step – once taken by organizations – is key to a successful mobility strategy.  So what is EEM?  During a recent tweetchat, I described it as “EEM is about delivering #GeniusBar grade levels of service to employees via their mobile apps and devices.” What does Apple’s Genius Bar provide? Simplicity, elegance and the answers you need in a convenient and timely fashion.  Shouldn’t we have the same expectations as it pertains to the mobile apps that run on our mobile devices?

Maybe Blaise Pascal was on to something…


Philippe Winthrop is CSC’s Global Mobility Evangelist. In that capacity, Philippe speaks to clients and industry influencers on industry best practices and CSC’s mobility services and vision. He is recognized as one of the first true enterprise mobility thought leaders. He has spent the past 9 years working with the some of the largest companies in the world to formulate and execute mobile strategies that have transformed the way people work when they are in and out of the office. He has helped vendors generate millions of dollars in incremental revenue through successful B2B and B2C mobile platforms and has saved end-users millions of dollars by streamlining how untethered workers interact with corporate data.   He is a frequent speaker at industry events and quoted in numerous publications on enterprise mobility. Philippe received his BA in Economics and Romance Languages from Boston College and his MA in International Economics and Finance from Brandeis University.

Comments

  1. Indeed right. Absolutely agree. Thanks for the share.

    Like

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