Pokemon GO could fuel demand for augmented reality and virtual reality jobs

Data scientist career CSC Blogs

A silly game that has taken the world by storm could further accelerate demand for jobs involving futuristic digital technologies such as augmented reality (AR) and virtual reality (VR).

While Pokemon GO is all about capturing little cartoon figures in an alternate reality, the game may fuel an exponential increase in job seekers hoping to capture AR or VR positions in actual reality, according to data from global job site Indeed.

Analyzing job searches on its site, the company found that job searches this year related to AR or VR have increased 256 percent in the United Kingdom since 2014 and 376 percent in Australia since last year.

Meanwhile, demand for job applicants with futuristic digital technology skills is accelerating even faster, with AR and VR job postings up 605 percent since 2014.

While Indeed didn’t release data from other global job markets, there’s no doubt that interest in AR and VR is spiking wherever enterprises are seeking to increase employee productivity and customer satisfaction. Last month, ABI Research forecast that augmented reality (AR) in the enterprise would “explode over the next five years, as the technology will add functionality to existing workforces that was not previously possible, with remote assistance to be the primary use case.”

“The Pokémon Go effect could be a game-changer because it’s likely to focus attention on a range of skills from programming and design to art and 3D modelling,” Indeed UK Managing Director Bill Richards said in a statement. “These could be the hot jobs of the future. Employers may soon need an army of augmented reality architects to design the virtual worlds we’ll all be accessing.”

On the consumer side, AR and VR have potential applications in healthcare (virtual exams) and retailing (making the online shopping experience richer). And, as demonstrated by Pokemon GO, AR and VR already are being leveraged by game designers and publishers to create even more alternate-reality entertainment.

Is your enterprise looking for AR and VR talent?


  1. What I find so interesting/funny about Pokemon GO is that everybody who just really thought about leveraging augmented reality to support business functions instantly understood the value – but it took a game like this to really get attention.

    There are fantastic real world examples (some of them approaching 10 years of age) of how to improve business tasks/processes leveraging the technology. If I remember correctly one of the early testers / adopters was BMW for engine maintenance (there’s a youtube video on this dating back a real while).

    We’ve successfully implemented e.g. remote support from SMEs for field workers using AR – but again, it took the consumers to help industries to adopt.

    So to answer your question, Chris: Yes, our customers had already been looking for AR/VR talent, but now (to quite some extent triggered by their kids) this is kicking off at a way larger scale, including coming up with use cases for us (as service providers) to evaluate – OutsideIn on the next level.

    Thanks for the post



  2. What most adults probably don’t realize is that Pokemon is a descendent of a game many of them probably have played in college or growing up, Zork, or any adventure game using the same game constructs: the player travels around the game map, interacting along the way with the game.

    They are picking up items, which they can use later on. They are battling and killing the creatures that come at you at some point, as you build up a party of up to six members who build up experience through these battles, take hits that reduces their health/hit points, heal themselves with some of the items they collect, and so forth.

    Pokemon just took all these game functions of Zork and made it palatable for parents to give these games to their children, while adding the cute creatures that could be sold in toy stores and featured in shows.

    And now Pokemon GO adds in augmented reality to provide another way to play this game. The first time I saw the potential of augmented reality was in the movie, Minority Report (movie directed by Steven Spielberg in 2002), where Tom Cruise was interacting with a floating visual interface that his hand movements could move around in space. Kind of reminds me of the way the “technology” imagined in Star Trek ends up being brought to reality.

    Pokemon Go is just another example in the 21st Century of the consumer leading the way for business to follow. Business has been thinking of Personal Digital Assistants for decades now, with the Newton being the best example of a failed product, but nothing ever stuck. Larry Ellison had been talking about similar devices for years himself, pushing the concept of a network computer in the late 90’s. It took Apple bread crumbing consumers by educating the market on how to use first an iPod, then iPod Touch, then iPhone, and finally iPad, to get businesses to see the value that smartphones and tablets could provide. The games being played on the iPhone and iPad led to facility with using a touch surface, then eventually ingenuity on how that could be a part of a business workflow.



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