Data never sleeps – but that doesn’t mean it’s ready to play

Cloud media automation CSC Blogs

Late last year, a very cool infographic was circling social media showing the amount of data generated every minute of every day by Internet users.

The “Data Never Sleeps 2.0” graphic, by data platform vendor Domo, pulled numbers from a variety of sources to put the “bigness” of big data in context. Here are some of the amazing stats (and I encourage you to check out the whole thing for yourself):

  • YouTube users upload 72 hours of new video – every minute of every day
  • Facebook users share 2,460,000 pieces of content – every minute of every day
  • Instagram users post 216,000 new photos – every minute of every day
  • Vine users share 8,333 videos – every minute of every day
  • Yelp users post 26,380 reviews – every minute of every day

Incredible, isn’t it? For me, it’s almost incomprehensible how much content – be it videos, status updates, photos, tweets, etc. – exists on the Internet. And the mountain just continues to grow.

As someone with a dual interest in technology and media, those numbers – and the possibilities they present – almost make me giddy. Just imagine the rich content that could be quilted together from the many pieces of data already in existence, the productions that could be enriched by mining for gems in that Everest-sized mountain.

We see it happening more and more. American comedian and talk show host Ellen DeGeneres recently started a new digital network with whole shows dedicated to viral videos. Amazon just launched a platform to showcase user-generated work alongside studio-quality productions.

But there are barriers. Just because the data’s out there doesn’t mean it’s ready or able to play.

Incompatible file formats; data living in inaccessible servers; copyright considerations that need to be navigated – these are all barriers to co-creation. But digital technologies like the cloud are making it more possible to break down those walls.

A video producer of the near-future might be able to access a global platform of video content, search for relevant files, gain required rights, access the content in the cloud and use remote editing tools to create something entirely new – all without downloading a single file.

I see this becoming a really interesting way to both produce and monetize content in the future – with everyone from big-time studios and publishers to independent filmmakers and regular people sharing, selling and finding new ways to play with the data that never sleeps to create something entirely new.

In my view, that’s worth staying up for.

What do you think about this approach? Could it work for you or your company?

As always, I welcome your input on how to approach changes and challenges in media. If you think I’ve misread a situation or trend, let me know. If you have a new way of thinking about the topics we discuss, pass it on. I want to engage with all of you in this space as together we make sense of today’s media industry.

Scott Dryburgh joined CSC in 2015 as the Industry Lead for Media with responsibility for UK projects in broadcast, publishing, advertising and entertainment. Prior to joining CSC, he worked across a broad range of clients and was responsible for transforming multi-faceted businesses using a creative and entrepreneurial approach.



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