To drive retail transformation, harness the power of omnichannel engagement

As the theme of this year’s National Retail Federation (NRF) big show, “Driving Retail Transformation” indicates that retailers have hit a turning point.

Many businesses have invested in digital technology for marketing, operations, supply chain and other essential functions. But they still need to take the next steps: They need to transform their supply chains, make data-driven decisions and offer consumers a truly omnichannel experience.

To make these transformative moves and bring to life the vision of 21st century retail, businesses must harness what we at DXC are calling the power of omnichannel engagement.

Over the next 4 days, timed with the NRF Big Show 2017, we’ll be sharing our vision in a series of blog posts. Here’s some of what you can look forward to:

The retailers that succeed in this next round of digital transformation will enjoy big advantages over their slower, less-savvy competitors. And those that fail to adapt? They might hit a dead end.

That’s why I hope you’ll check back here for the rest of our blog series and our tips for transformation. Connect with me on Twitter (@mdtricky) and:


Michael S. Deittrick is an expert in retail and consumer systems. A thought leader in enterprise architecture and business enablement strategies, he is responsible for enterprise solution development and enterprise strategy for the retail and consumer sector.

 

RELATED LINKS

Omnichannel engagement: The power of a single view

Why retailers need to focus their analytics on consumers

Operational efficiency: A must-have to digital retail

Security: The new key to retail consumer engagement

Position paper: Digital Retail & Consumer: Brand affinity through customer centricity

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