S is for social

This post is part of a series, “Digital: From A to Z,” that explores what it means to be digital. What’s in your A to Z of digital? Find me on Twitter @Max_Hemingway or leave a comment below.

Years ago people gathered in the market square to hear the latest news and gossip, or met in a tavern to hear the tales of friends and strangers from afar. Nowadays we just pick up our smartphones and have all that information at our fingertips.

Being a member of one of the many social networks available today is seen as the norm. The majority of people join well known social channels such as Facebook, Twitter, LinkedIn or Instagram, or a channel that’s less well known or used for specific purposes. We publish details of our lives online for all our friends and followers to see what we are up to, or use the tools to help gather information and keep up to date.

Being social is not just about how you use the tools and what you communicate, but also about what you don’t say — that is, being social media savvy about your communications. Whatever is posted online — even if it’s in a private group — should be considered to be in the public domain, as at some point someone could easily open that communication up outside of your group.

Here are my top five tips on being social media savvy:

  1. Choose Your Social Channels — Choose the channels that you want to use and look at the audience on those channels and the types of things being posted. Split your channels between personal and professional work.
  2. Listen, Research, Listen Again — Listening to what is going on in your channels is important to understand the trends and topics being talked about.
  3. Be Authentic and True — Be yourself. Don’t try to be someone you’re not.
  4. Keep It Regular and Relevant — Posting a couple of times a week is a good measure. Make sure that your posts are relevant to what you want to say and what your audience is looking for. You could always automate your posts – e.g., write some blog posts and have them published during the week via a scheduler.
  5. Think Security — Would you want anyone outside your friends network seeing that post? Eventually your post could be public, as once something is posted you don’t have control over what other people can do with it.

Join me next time as I look at “T is for Twenty First Century Digital” in my Digital A-Z series.  See my last post, R is for robots.

This entry was originally posted in Max’s blog.


Max Hemingway — Senior Architect

Max is a senior architect for DXC in the United Kingdom. With more than 25 years of experience, he has a broad and deep range of technical knowledge and is able to translate business needs into IT-based solutions. Currently the chief architect of the BAE Systems account in the UK, Max has a proven track record acquired through continual client engagement and delivery of leading edge infrastructures, all of which have delivered positive results for end-clients, including IT cost reduction, expansion of service capability and increased revenues.

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  1. […] far the easiest area is to look at your social presence and how you are using tools such as Twitter, Facebook, LinkedIn, Instagram, etc. Follow people who […]

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