Hey, mobile “early adopters,” level up or lose out!

mobile-lights

So your enterprise is part of the mobile revolution. Good work! Most of your employees have mobile devices that allow them to check their email, messages, or calendar from anywhere and at any time.

At least that’s how you think employees are using their mobile devices; the truth is, you really don’t have any visibility because you haven’t chosen an EMM platform yet. As for security, you urge employees to use common sense, but that’s about it. After all, you can’t control them or their devices.

If the above describes your enterprise’s mobile initiative, then you fall into the “early adopter” category, according to a large survey of U.S. and U.K. enterprises conducted earlier this year by Sapio Research. And you’d have plenty of company: nearly four in 10 respondents (38%) said they considered themselves in the first, or entry-level, stage of mobility.

But enterprises that don’t evolve beyond mobile baby steps are leaving money on the table: The survey shows that organizations reaching the next level of mobile maturity — dedicated file-sharing tools, simple device usage data collection and analysis, basic security requirements such as PINs and passwords — are 7% more productive. More than four in 10 respondents (43%)  put their enterprises in this category.

Another 19% of respondents said their mobile initiatives are at a third, even higher level of maturity — featuring integrated apps usage, internal apps development, dynamic reporting, sophisticated data analysis, and stringent mobile security processes. On average, these enterprises are seeing 15% more productivity than the early adopters who are stuck in the year 2009.

Not surprisingly, these productivity gains show up in the bottom line. Respondents from organizations in the third stage of mobile maturity reported 29% higher profitability than those mired in Stage 1.

While the reasons so many enterprises fail to escape the first level of mobile maturity can vary — from tight budgets to cultural resistance to misplaced confidence among decision-makers — the end result is always the same: Lower productivity and profitability compared to more mobile-advanced organizations, many of whom may be competitors.

Mobile is much more than a technology box to be checked; used strategically, mobile is a powerful tool that can help enterprises achieve their productivity,  business, and operational goals. Unleashing that potential, however, requires a commitment of time and resources that early adopters too frequently don’t want to make. In the digital economy, such reluctance and timidity can be deadly.

RELATED LINKS

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The unintended effects of mobile apps

No more slacking on mobile collaboration security

Comments

  1. Great sharing, truly agreed and it facts proven, the power of mobile could bring exponential results within the organizations for productivity and profitability enhancement. However, the strategy of deployment has to be future driven with the pace of technological change/shift and should be a consistent process of development/up gradation. The biggest challenge that we experienced for the organizations to make the strategy of research, innovation mapping with the future technological change and development a continuous process is their tight budget for the SMB’S. Culture,compliance, hierarchy for decision making policies is the challenge for the large organizations. In so many occasions we have experienced clients love the solution crafted from the future technology standpoint but can’t afford due to their budget and ended up with an investment for mobile solutions that would make them remain competitive for a year or so.

    Like

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