Industry expert Frank Cutitta blogs on the organizational complexities of the convergence of IT, marketing and data science
Every day we read about another shift in the technicalities and funding of the Affordable Care Act, a controversy at the U.S. Department Health & Human Services or the ability to buy health insurance across state borders. To spin an old Tip O’Neill line, one could argue that, “All healthcare is local.” Many in Europe, […]
Navigating social factors well beyond the healthcare provider’s control have always been key to providing quality care. With the shift to value-based care driven by population health and precision medicine, the ability to factor in social determinants has become more important than ever. Fortunately, technology has made analyzing that kind of information much easier. Unfortunately, […]
Volumes have been written about shadow IT being the bane of the existence of enterprise CIOs. The fact is that many IT shops are unable to keep up with the technology trends in the business units they service. This challenge has resulted in those BUs establishing their own tech teams who breathe the oxygen of […]
Dr. Google has the largest practice ever known to humankind and he doesn’t even have a waiting room where you get a clipboard with a paper patient inventory form. In B2B marketing we find that a disproportionate number of prospects make their decisions as a result of a search before they ever talk to a […]
Arguably, not since Y2K has there been such a time-centric frenzy about data risk and liability as we’re seeing with the start date for GDPR in Europe on May 25th. For those unfamiliar with the alphabet soup of the European Community, the General Data Protection Regulation (GDPR) is a directive designed to harmonize data privacy […]
If you want to see healthcare technology executives’ eyes roll back in their heads, start a discussion on interoperability. Most consider it the epitome of hype curve terms which almost immediately positions the deliverer as out of touch with the needs of the modern healthcare IT buyer. Don’t get me wrong. Do healthcare payers and […]
In his seminal work on communication across genders, John Gray enlightens men that when their wife or partner raises a problem that she had at work or with a friend, it may be best to just shut up and listen. This is not easy because the genetic impulse for men is to jump in and […]
I bought My Little Pony books for my little nieces online years ago and ever since I’ve been saddled with a little pony fanatic label on many web sites. How do I make it stop!!?? Every day, products are finding unsuspecting consumers at every turn during their daily online interactions. It used to be that if […]
It suddenly came to me as I almost “drove off the road” while getting pushback on a concept that bucked the corporate culture: The sound of my tires on the rumble strip, warning that I was about to go outside my designated lane. In full disclosure, I’ve been an innovation rumble strip myself on occasion […]
Close to 50,000 healthcare technology practitioners gathered in Vegas recently for HIMSS18, which has become the 5th largest trade show in the country. In the spirit of full disclosure I’ve had a close professional relationship with HIMSS for the past 7 years, but the facts speak for themselves. The health IT industry goes on hiatus […]
