Feral Leadership

Industry expert Frank Cutitta blogs on the organizational complexities of the convergence of IT, marketing and data science

Clinical and IT collaboration drive value-based care

It is no surprise that healthcare shares the same challenges as other industries’ purchase and implementation challenges. The difference with healthcare is that the outcomes can literally be a matter of life and death. For this reason, it is even more critical that IT learns “the businesses” it serves, with special attention to those closest […]

A rant about corporate mission statements

Poster

There are precious few things in my career that I have learned to avoid more than mission statement meetings.  It always shocked me that people actually volunteered for them. It seemed to me that it was the equivalent of prisoners volunteering to do community clean-up patrols to get outside the walls of the prison for […]

Technology and the aging of medical practices

Doctor

I know I’ve dated myself when I mention “Marcus Welby” and get a blank stare back. For those in the millennial demographic reading this article, let’s just say that Welby was the epitome of the family doctor on television in the 1970s. To many of us, when Dr. Welby retired at the end of the series, it […]

A passion for obsession

Passion

Everyone admires someone with tremendous passions, but if you have tremendous obsessions for the same things, you’re considered “scary.” It’s like the difference between a renaissance man and a madman. I understand this. I’ve accumulated many passions over the years, ranging from food and wine, fly-tying and snowboard instruction to cross cultural communications. I can […]

Blockchain’s identity problem

Blockchain

As an old dog in technology marketing and research, I’ve had the opportunity to watch the emergence of many new products and categories and observe the traction (or lack thereof) that the products get in the marketplace. I remember exactly where I was the first time I heard about blockchain. I was speaking with a […]

The skepticism maturity model

Bleeding edge technology has always been analogous with a healthy degree of skepticism. In the late 1800s the popular cry, “Get a horse!” greeted almost every automobile that appeared on the roads. Many doubted that television could have ever killed the radio star, as was later popularized in the lyrics of the famous track by […]

Shadow influences drive considered decisions

The term “the usual suspects” is used widely in law enforcement and marketing vernacular. We are creatures of habit and we gravitate toward what we’ve grown accustomed to or at best toward what seems to work. I spend much of my professional life analyzing data related to the neuroscience of buying technology products. These purchases […]

Five natural enemies of predictive data

Years of experience helping media and marketing companies turn into performance-based data businesses has shown me that CIOs, CMOs and sales managers have high expectations that predictive analysis will be key to future success. However, many operate with an incredibly oversimplified perception of what it takes to get truly predictive data insights. At the same time, enterprise IT and […]