Feral Leadership

Industry expert Frank Cutitta blogs on the organizational complexities of the convergence of IT, marketing and data science

Listening in to healthcare consumers

The patient has always been a “consumer” of healthcare and life sciences services, but something has changed — to an exponential degree — in recent years. The rapid growth of digitalization and mobile connectivity, coupled with the increased expectations of digital natives, has rapidly moved healthcare and life sciences communications into the next generation. Historically, the patient […]

Integrating video into ‘The Brand Called IT’  

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If you did a survey, what famous global brand would your internal customers compare you to? How would you answer the same question about your IT organization? History tells me, there would probably be a disconnect between the two answers. As I’ve researched and written for the past six years, I’ve noticed most surveys still stereotype […]

Machine intelligence still requires gray matter

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I remember the first time one of my international media clients used machine translation to convert advertising copy from American-English to French for publication. Considering the French people’s passion about their language, the horrified response from our French office was classic. Given the many “Google Translate Fails” websites, these mishaps have turned into a collector’s item. But today, […]

The softer side of ROI in healthcare data strategy

I found myself disoriented recently as I sat researching a conference on big data and analytics in the healthcare information technology (HIT) sector. I spent many years in my career developing feasibility studies to justify the return on investment (ROI) for expenditures in business units and procurement departments. But as I listened to Chief Medical Information Officers and […]

Constructing a continuum of trust in healthcare IT

Having spent the last 5 months firmly entrenched in the healthcare technology marketing sector, I’ve learned how important the word “continuum” is to patient care. Most often, it’s used in the context of “continuum of care,” referring to a seamless patient experience, regardless of where care is being dispensed. But that continuum of care can only work if […]

Leveraging the ‘normal’ in smart city communications

A memorable cartoon shows a store with two tables, one labeled “Toys for Normal Children,” the other labeled “Toys for Gifted Children.” The former had no customers; the latter was three deep. Apply that analogy to smart cities. Can you imagine an elected official shopping at the “normal city” table? I would argue that so many […]

What’s trending in healthcare IT based on HIMSS17?

The same week the stars assemble for the Oscars, there’s a similar gathering of luminaries in the healthcare technology (HIT) sector. HIMSS, the largest trade association in the world for HIT professionals, is now the 5th largest trade show in America, with over 45,000 attendees and 1,000 exhibitors. There’s already a waiting list to exhibit at […]

Voice command devices: Ear candy or something useful?

“Alexa! Heads or tails?” “Alexa! What’s the weather in Dubai?” “Alexa! Turn up the heat to 75 degrees.” “Alexa! Tell me a bedtime story.” Having lived through many hype curves dating back to the Pet Rock, I can’t recall one that has created more buzz than devices like the Amazon Echo that respond to voice […]

Why IT needs to focus on contents over containers

We hear over and over again that enterprise IT must be better aligned with “the business” in order to build an internal brand that can survive. I’ve written many times about my disdain for the words “the business” because, quite frankly, I don’t know what else there would be to focus on as “enterprise” IT. As an […]

Will telehealth be fundamental to smart cities?

Think about how urban transportation strategy would change if citizens could travel by laptop or mobile device to a doctor visit. Research firm Markets and Markets reports that the telehealth market is expected to reach  $9.35 billion by 2021, from $2.78 billion in 2016, growing at a CAGR of 27.5%. This parallels the growth in the population […]