Industry expert Frank Cutitta blogs on the organizational complexities of the convergence of IT, marketing and data science
It is no surprise that healthcare shares the same challenges as other industries’ purchase and implementation challenges. The difference with healthcare is that the outcomes can literally be a matter of life and death. For this reason, it is even more critical that IT learns “the businesses” it serves, with special attention to those closest […]
There are precious few things in my career that I have learned to avoid more than mission statement meetings. It always shocked me that people actually volunteered for them. It seemed to me that it was the equivalent of prisoners volunteering to do community clean-up patrols to get outside the walls of the prison for […]
I know I’ve dated myself when I mention “Marcus Welby” and get a blank stare back. For those in the millennial demographic reading this article, let’s just say that Welby was the epitome of the family doctor on television in the 1970s. To many of us, when Dr. Welby retired at the end of the series, it […]
Everyone admires someone with tremendous passions, but if you have tremendous obsessions for the same things, you’re considered “scary.” It’s like the difference between a renaissance man and a madman. I understand this. I’ve accumulated many passions over the years, ranging from food and wine, fly-tying and snowboard instruction to cross cultural communications. I can […]
As an old dog in technology marketing and research, I’ve had the opportunity to watch the emergence of many new products and categories and observe the traction (or lack thereof) that the products get in the marketplace. I remember exactly where I was the first time I heard about blockchain. I was speaking with a […]
Bleeding edge technology has always been analogous with a healthy degree of skepticism. In the late 1800s the popular cry, “Get a horse!” greeted almost every automobile that appeared on the roads. Many doubted that television could have ever killed the radio star, as was later popularized in the lyrics of the famous track by […]
The term “the usual suspects” is used widely in law enforcement and marketing vernacular. We are creatures of habit and we gravitate toward what we’ve grown accustomed to or at best toward what seems to work. I spend much of my professional life analyzing data related to the neuroscience of buying technology products. These purchases […]
In the age old attempt to “learn the business” there is a rather old marketing strategy that has been amplified recently by new ways of unearthing client insight from corporate databases and CRMs. I think it’s worthwhile for IT to understand this concept if for no other reason than to be proactive about it in […]
If you look at yourself in a “digital mirror,” chances are your image will be shockingly different than what you see in real life. Whether you’re a digital native or a digital immigrant, you’re constantly establishing a footprint based on engagements with websites, digital devices and RFID feeds. What makes this more complex is that there is […]
Years of experience helping media and marketing companies turn into performance-based data businesses has shown me that CIOs, CMOs and sales managers have high expectations that predictive analysis will be key to future success. However, many operate with an incredibly oversimplified perception of what it takes to get truly predictive data insights. At the same time, enterprise IT and […]
