News, trends and insights for the industry
As an old dog in technology marketing and research, I’ve had the opportunity to watch the emergence of many new products and categories and observe the traction (or lack thereof) that the products get in the marketplace. I remember exactly where I was the first time I heard about blockchain. I was speaking with a […]
Bleeding edge technology has always been analogous with a healthy degree of skepticism. In the late 1800s the popular cry, “Get a horse!” greeted almost every automobile that appeared on the roads. Many doubted that television could have ever killed the radio star, as was later popularized in the lyrics of the famous track by […]
The term “the usual suspects” is used widely in law enforcement and marketing vernacular. We are creatures of habit and we gravitate toward what we’ve grown accustomed to or at best toward what seems to work. I spend much of my professional life analyzing data related to the neuroscience of buying technology products. These purchases […]
Amazon made a splash recently with its new Amazon Go store concept. Then last week, Amazon had everybody talking with an announcement that it would acquire the Whole Foods supermarket chain. The ripple effects were immediately seen in the stock performance of other grocery retailers, and experts across many industries were speculating on the business move and its impact. […]
If you look at yourself in a “digital mirror,” chances are your image will be shockingly different than what you see in real life. Whether you’re a digital native or a digital immigrant, you’re constantly establishing a footprint based on engagements with websites, digital devices and RFID feeds. What makes this more complex is that there is […]
Retailers have gotten a taste of how mobile technologies can help their business — and they want more, please. A new report by Boston Retail Partners (BRP) concludes that retailers “are focused on significantly expanding the use of mobile technology for customer identification, customer engagement, associate training and task management, point of sale (POS) and […]
A duo of recent data breaches — one hitting a stock trading brokerage and another a videogame retailer — shows that more gains are needed to protect customer data, even with all of the progress made over the last 10 years. According to a story by colleague Steve Ragan, Scottrade Bank (a subsidiary of Scottrade Financial Services Inc.) […]
El análisis de Big Data está transformando muchos sectores, y el comercio minorista no es una excepción. Sin embargo, las tiendas a pie de calle tienen una peculiaridad; a diferencia de algunas industrias, deben extender sus programas analíticos para no centrarse sólo en su operativa interna, sino también en el consumidor en general. Si lo […]
Le Big Data transforme de nombreux secteurs, et les distributeurs ne sont pas en reste. Il y a néanmoins quelques nuances qui marquent la différence. Contrairement à certains secteurs, la distribution doit élargir ses programmes d’analyse afin de se concentrer, non seulement sur les opérations internes, mais également sur les consommateurs. Bien exécuté, cela peut […]
The man-child boomer got the best of me, and I fell victim to the hype, going into one of my obsessive spells to try to learn everything possible about mobile virtual reality (VR) for iPhones. Despite 239 million iPhones sold, I knew that Apple, for whatever reason, wasn’t driving this craze. But I also knew I […]
