Communications, Media & Entertainment

News, trends and technology insights for the field of media and communications

Listening in to healthcare consumers

The patient has always been a “consumer” of healthcare and life sciences services, but something has changed — to an exponential degree — in recent years. The rapid growth of digitalization and mobile connectivity, coupled with the increased expectations of digital natives, has rapidly moved healthcare and life sciences communications into the next generation. Historically, the patient […]

Integrating video into ‘The Brand Called IT’  

video marketing DXC Blogs

If you did a survey, what famous global brand would your internal customers compare you to? How would you answer the same question about your IT organization? History tells me, there would probably be a disconnect between the two answers. As I’ve researched and written for the past six years, I’ve noticed most surveys still stereotype […]

Places, perception, people and networks: What connects it all?

The world of social media is changing our sense of place, our perception of people and expanding the networks that connect us. At the beginning of February, I had more than 1,426 connections on Linkedin, 726 Twitter followers (small compared to the 6.6 million some people and bots have) and 23 blogs published in 2016 and 4 in 2017. Around 2,000 […]

Will telehealth be fundamental to smart cities?

Think about how urban transportation strategy would change if citizens could travel by laptop or mobile device to a doctor visit. Research firm Markets and Markets reports that the telehealth market is expected to reach  $9.35 billion by 2021, from $2.78 billion in 2016, growing at a CAGR of 27.5%. This parallels the growth in the population […]

A rookie’s guide to mobile virtual reality for iPhone

workplace augmented reality

The man-child boomer got the best of me, and I fell victim to the hype, going into one of my obsessive spells to try to learn everything possible about mobile virtual reality (VR) for iPhones. Despite 239 million iPhones sold, I knew that Apple, for whatever reason, wasn’t driving this craze. But I also knew I […]

2017: The rise of the Sinosphere and the Digital Silk Road

The continued rise of the Sinosphere (the East Asian cultural sphere that has been historically influenced by China) in the digital economy is unquestionable and worth watching closely in 2017. The Silk Road — the famous trading route traveled by Marco Polo — enabled the flow of culture, ideas and goods from the East to […]

Why customer personas matter

I’ve spent much of my life in the media business trying to define the audiences that our editorial products were targeting. The reason was very simple. Advertisers were looking to share their messaging with the audiences most likely to buy their products. In the go-go days of print publications (those things called magazines), the audience research was pretty simple compared to today’s […]

3 steps to build your post-digital personal brand  

My recent piece on evolving to the post-digital enterprise resulted in some expected pushback from the digerati about whether digital is even close to being past its prime. For many companies, there’s so much work still needing to be done to become digital that the thought of a post-digital world is incomprehensible. To my contrarian friends, I […]

Realpolitik for our digital age

social media connections CSC Blogs

Recently, I had the honor to speak to the European Parliament in a conference titled “Politicians in a Communications Storm.” The question the parliamentarians were grappling with was how complex humanistic ideas such as the European project can be secured and developed in a world of #brexit, #therealdonaldtrump and the #ColombianPeaceProcess. There are no simple […]

Just the facts: Social media and the rise of fake news

social-media news CSC Blogs

Did you see or share on social media the map of a mostly blue America claiming to show the electoral college results if only Millennials voted? The one that had Hillary Clinton winning by some 400 votes – and was proven to be completely untrue? What about the call to boycott Pepsi over (false) claims […]