Race fans change the tires on Simon Pagenaud’s IndyCar with this augmented reality experience

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What is an IndyCar pit stop really like? Mayhem? Organized chaos? Or maybe the moment just hums along like a well-oiled machine? This weekend, DXC offered DXC Technology 600 guests at Texas Motor Speedway a chance to find out by recreating an actual IndyCar pit stop training experience through augmented reality technology and Microsoft’s HoloLens […]

Using virtual reality to reinvent the IndyCar fan experience

Racing’s digital fan experience of the future was on display during the DXC Technology 600 at Texas Motor Speedway on June 8. DXC Labs showcased numerous virtual reality demos, viewed via Facebook’s latest Oculus VR headsets, to give clients and partners attending the event an insider’s view of what it’s like to prepare and drive […]

How AR on your smartphone can boost your career

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Does your smartphone support augmented reality (AR)? There’s a decent chance you don’t know! I had to check to see if mine did, which it didn’t until I downloaded Google’s ARCore AR platform. (Apple’s equivalent is ARKit.) While some older smartphones may not support these AR platforms, those that do offer users the opportunity to […]

Six ways retailers can push the shopping cart toward a frictionless experience

As consumers, we’ve all experienced the opposite of a frictionless shopping experience:  Long lines at checkout. Customer service representatives who are nowhere to be found. Frustration at not finding what we’re looking for. But what is a frictionless experience, and how can retailers provide it? The definitions and possibilities are many, but essentially, frictionless shopping […]

How VR and AR will transform marketing and advertising

woman-using-VR-headset

Virtual reality (VR) and augmented reality (AR) technologies slowly are being adopted by enterprises for numerous reasons. Walmart, for example, recently announced it will distribute 17,000 Oculus Go VR headsets to train employees in the retail giant’s more than 4,700 stores in the U.S. And IKEA offers customers with iOS devices an AR app that […]

Using AR and VR to hire workers

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Augmented reality (AR) and, to a lesser extent, virtual reality (VR) already are being deployed in the workplace across a number of industries to help train employees, repair equipment, visualize models and designs, and improve business logistics. But AR and VR can do more than train employees who already are on the payroll or under […]

DXC Labs demonstrates drones, machine learning, AR and more at the DXC Technology 600

For the first time, a drone delivered the green flag to the starting line at a major sporting event, at Texas Motor Speedway on June 9. DXC Labs — which focuses on development of emerging technologies used in digital transformation — was there every step of the way. We worked on planning through execution, and […]

Realidad aumentada en el parabrisas, ¿ayudará a los conductores?

Entre los sectores que, se espera, más se beneficiarán de la tecnología de realidad aumentada (AR), destacan los de fabricación, diseño, retail, salud y transporte. Según pronosticó IDC hace ahora un año, las ventas de visores AR pasarán de poco más de 10 millones en 2016 a casi 100 millones en 2021. Según el analista, […]

How AR and smart windshields will help drivers

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Among the vertical markets expected to benefit most from augmented reality (AR) technology are manufacturing, design, retail, healthcare, and transportation, research firm IDC said earlier this year in a market forecast that predicted a 10-fold increase in AR headset shipments (from 10.1 million in 2016 to nearly 100 million in 2021). IDC identifies time and […]

Are you for real (or are you a hologram)?

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Someday, you might be able to sit at a conference table with colleagues and not be able to tell which participants are real and which are perfectly accurate holographic representations of people who aren’t there in the flesh yet nonetheless keep interrupting you. On the plus side, the holographic donuts will contain absolutely zero calories! […]