Six ways retailers can push the shopping cart toward a frictionless experience

As consumers, we’ve all experienced the opposite of a frictionless shopping experience:  Long lines at checkout. Customer service representatives who are nowhere to be found. Frustration at not finding what we’re looking for. But what is a frictionless experience, and how can retailers provide it? The definitions and possibilities are many, but essentially, frictionless shopping […]

How VR and AR will transform marketing and advertising

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Virtual reality (VR) and augmented reality (AR) technologies slowly are being adopted by enterprises for numerous reasons. Walmart, for example, recently announced it will distribute 17,000 Oculus Go VR headsets to train employees in the retail giant’s more than 4,700 stores in the U.S. And IKEA offers customers with iOS devices an AR app that […]

Using AR and VR to hire workers

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Augmented reality (AR) and, to a lesser extent, virtual reality (VR) already are being deployed in the workplace across a number of industries to help train employees, repair equipment, visualize models and designs, and improve business logistics. But AR and VR can do more than train employees who already are on the payroll or under […]

DXC Labs demonstrates drones, machine learning, AR and more at the DXC Technology 600

For the first time, a drone delivered the green flag to the starting line at a major sporting event, at Texas Motor Speedway on June 9. DXC Labs — which focuses on development of emerging technologies used in digital transformation — was there every step of the way. We worked on planning through execution, and […]

Realidad aumentada en el parabrisas, ¿ayudará a los conductores?

Entre los sectores que, se espera, más se beneficiarán de la tecnología de realidad aumentada (AR), destacan los de fabricación, diseño, retail, salud y transporte. Según pronosticó IDC hace ahora un año, las ventas de visores AR pasarán de poco más de 10 millones en 2016 a casi 100 millones en 2021. Según el analista, […]

How AR and smart windshields will help drivers

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Among the vertical markets expected to benefit most from augmented reality (AR) technology are manufacturing, design, retail, healthcare, and transportation, research firm IDC said earlier this year in a market forecast that predicted a 10-fold increase in AR headset shipments (from 10.1 million in 2016 to nearly 100 million in 2021). IDC identifies time and […]

Are you for real (or are you a hologram)?

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Someday, you might be able to sit at a conference table with colleagues and not be able to tell which participants are real and which are perfectly accurate holographic representations of people who aren’t there in the flesh yet nonetheless keep interrupting you. On the plus side, the holographic donuts will contain absolutely zero calories! […]

Are you getting your AR mixed up with your RR, or your SV mixed up with your VR?

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Back when I was a computer science graduate in my 20s, Virtual Reality Markup Language (or VRML) was the latest tech that everyone had to have. I was enamored by it. My dissertation was a fully functioning portal which could transport the user from the Alhambra in Granada, Spain, to the Great Pyramid of Giza, […]

Google Glass is back, and you might not even hate it this time around

Have the summer tech news doldrums hit early this year? How else to explain the excitement surrounding the reboot of Google Glass. You remember Google Glass, the laughingstock of 2013? Well, according to many headlines, Google Glass redux already is a success: Google Glass Gets It Right the Second Time Google Glass 2.0 Is a […]

Google Lens shows the practical, everyday value of augmented reality

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The consumer world was introduced to augmented reality (AR) in a huge way last summer through Pokemon GO, a mobile app that allows users to see (and attempt to “capture”) little cartoon figures superimposed onto actual reality through their phone screens. While interest in Pokemon GO peaked within weeks of its release, it offered a […]