Service design thinking: Why?

Person Centered

This post is part 3 of a 3-part series. In my last post, I talked about how to do service design thinking. In this post, I’ll discuss why service design thinking is important. In a recent conclave organized by Singularity University, the speakers highlighted how products and services are now congregating into four clusters: content […]

Service design thinking: How?

People walking

This post is part 2 of a 3-part series. In my last post, I talked about what service design thinking is. In this post, I’ll discuss how it is  implemented. Service design thinking is based on five principles: User-centered: Design services as experienced by the user — e.g., a company in New York uses kinematics […]

Service design thinking: What?

Idea

This post is part 1 of a 3-part series. Amazon doesn’t have inventory, Uber owns no fleet, and Airbnb owns no rooms – yet they are the billion dollar companies of this decade. These companies have built their business models, products and offerings by providing platforms that enable the sharing of things, services and time […]

Co-creation: Perfecting the dance of media creators

Media digital workplace CSC Blogs

Media workers have long been collaborating across time and space. From towncriers spreading news through medieval towns to telegrams announcing everything from the Wright Brothers’ first flight to the bombing of Pearl Harbor, we’ve found ways to share information across long distances. And digital technology makes the task easier than ever. While once media relied […]