A preview of media content creation in 2030

Great stories have always been popular, but today’s demand for engaging, original content is unprecedented. Content consumption in all forms has grown dramatically over the last decade, thanks to the proliferation of digital distribution channels and devices. Today truly is a remarkable time for storytellers, and the appetite for their work shows no sign of […]

Five natural enemies of predictive data

Years of experience helping media and marketing companies turn into performance-based data businesses has shown me that CIOs, CMOs and sales managers have high expectations that predictive analysis will be key to future success. However, many operate with an incredibly oversimplified perception of what it takes to get truly predictive data insights. At the same time, enterprise IT and […]

The emergence of the digital librarian

digital librarian DXC Blogs

Could a new Dewey decimal system become a key part of the digital content transformation? Every day, huge amounts of text, video and unstructured content are uploaded onto corporate websites around the world with sensitivity to local languages and user experience. Having worked with many of these corporate behemoths, I find that the architecture can often be […]

Why IT needs to focus on contents over containers

We hear over and over again that enterprise IT must be better aligned with “the business” in order to build an internal brand that can survive. I’ve written many times about my disdain for the words “the business” because, quite frankly, I don’t know what else there would be to focus on as “enterprise” IT. As an […]

The middle ground of writing for humans and robots

I’ve spent a large part of my recent career developing enriched content that produces enriched “data exhaust.” In a nutshell I’ve learned, the more one knows about the internal indices baked into content, the more data insight one can derive when content engagement occurs. In the world of digital content development — what your CMO will call […]