Data masking for GDPR: A force for positive change

Hiding-behind-mask

If the words General Data Protection Regulations (GDPR) are enough to get your pulse racing, you are not alone. The GDPR, due to come into force on 25 May this year, is going to have a significant, permanent and far-reaching impact on any business that holds data on EU citizens, including organisations based outside of […]

2 new business processes key to GDPR compliance

With the rise of the European Union’s General Data Protection Regulation (GDPR), your customers’ personal data is about to gain a great deal of value. As that happens, your organization will need not only new technologies, but also new processes and behaviors. We’ve all become more active users of the internet and mobile channels. As […]

To drive retail transformation, harness the power of omnichannel engagement

As the theme of this year’s National Retail Federation (NRF) big show, “Driving Retail Transformation” indicates that retailers have hit a turning point. Many businesses have invested in digital technology for marketing, operations, supply chain and other essential functions. But they still need to take the next steps: They need to transform their supply chains, […]

Gartner: Many enterprises ignore the monetary value of customer data

Big data has great potential for enterprises.

Most C-suite types will tell you that they recognize the value of customer data, which can offer unprecedented insights into buyer preferences, desires and motivations. “The growing wealth of information — from social media, location and context-sensitive data collected from mobile devices and the Internet of Things — is increasing the volume, velocity and variety […]