4 companies with relentless customer focus

We just returned from the Leading Edge Forum (LEF) Spring Study Tour in Seattle and San Francisco, where we met with leading companies who are rapidly evolving their businesses to meet the latest customer demands. Directed by a clear purpose, these organisations are seemingly able to evolve their business models, change their operating models, and […]

Why customer personas matter

I’ve spent much of my life in the media business trying to define the audiences that our editorial products were targeting. The reason was very simple. Advertisers were looking to share their messaging with the audiences most likely to buy their products. In the go-go days of print publications (those things called magazines), the audience research was pretty simple compared to today’s […]

The challenges facing product creation in insurance

Insurance products CSC Blogs

In today’s world, we have some clear indicators that power has shifted from companies to consumers, and consumers’ expectations are increasing exponentially due to their experiences with other services, primarily services driven by technology. This is a world of immediate information and gratification. Select industries are raising the bar for companies that operate in more traditional business […]