Filtering the signals from the noise to understand digital

“Digital” is generating a lot of distracting chatter that needs to be separated from the core concepts that make up digital. To filter the signals from the noise, let’s focus on the four stages of digital technology creation: design, develop, deliver and operate. Design Before making the first jump and heading into a long and […]

Why it’s never OK to ignore the customer experience

“This is a tech project; so why do I need to consult the customer?” Sigh. During my working career I have heard this very question (well, it’s more of a statement really) more times than I would have expected. Sometimes it was worded differently and may have sounded something like, “No, no, no. We don’t […]

Is employee experience as important as customer experience?

Superheroes Friends Fist Bump Happiness Concept

When we think about an organisation becoming customer-centric, we typically think about how to satisfy our customers through a better understanding of their needs and pain points. However, I believe that most organisations critically “undercook” the design of the employee experience that supports the customer. Sure, we design systems and processes that simplify things for […]

The digital twin

With the rise of digital, manufacturers are finding themselves rich in data. Meanwhile, computing has emerged as the cheapest, most abundant resource that we can deploy against any problem. The problem in manufacturing is not the lack of new ideas and products, but the ability to design and build new products efficiently. A 2015 IDC […]