Filtering the signals from the noise to understand digital

“Digital” is generating a lot of distracting chatter that needs to be separated from the core concepts that make up digital. To filter the signals from the noise, let’s focus on the four stages of digital technology creation: design, develop, deliver and operate. Design Before making the first jump and heading into a long and […]

Why it’s never OK to ignore the customer experience

“This is a tech project; so why do I need to consult the customer?” Sigh. During my working career I have heard this very question (well, it’s more of a statement really) more times than I would have expected. Sometimes it was worded differently and may have sounded something like, “No, no, no. We don’t […]

Is employee experience as important as customer experience?

Superheroes Friends Fist Bump Happiness Concept

When we think about an organisation becoming customer-centric, we typically think about how to satisfy our customers through a better understanding of their needs and pain points. However, I believe that most organisations critically “undercook” the design of the employee experience that supports the customer. Sure, we design systems and processes that simplify things for […]