La batalla por la atención digital

La sobrecarga de información y la capacidad de atención son enemigos feroces. Si bien la información aumenta sin límites, la capacidad de atención tiene limitaciones temporales que no se pueden cambiar. La primera crece exponencialmente, sin absolutamente ninguna posibilidad de desaceleración, mientras que el otro se reduce cada vez más. No hace falta decir que […]

The battle for digital attention span

digital-attention-span-distractions

Information overload and attention span are the fiercest of natural enemies. While information growth has no boundaries, attention span has temporal limitations that can’t be adjusted. One grows exponentially with absolutely no possibility of slowing down while the other is coming in shorter and shorter supply. Needless to say this creates tremendous challenges for digital […]

The emergence of the digital librarian

digital librarian DXC Blogs

Could a new Dewey decimal system become a key part of the digital content transformation? Every day, huge amounts of text, video and unstructured content are uploaded onto corporate websites around the world with sensitivity to local languages and user experience. Having worked with many of these corporate behemoths, I find that the architecture can often be […]