Treat your employees as you would your customers

employees

Successful digital enterprises hinge their success on customer-centric strategies. Products, services, and apps must be build from the ground up, with the ground being the needs and expectations of the customer. After all, if you create customer barriers such as confusing website and apps interfaces, lagging connections, or inefficient customer service, people will abandon you […]

Integrating video into ‘The Brand Called IT’  

video marketing DXC Blogs

If you did a survey, what famous global brand would your internal customers compare you to? How would you answer the same question about your IT organization? History tells me, there would probably be a disconnect between the two answers. As I’ve researched and written for the past six years, I’ve noticed most surveys still stereotype […]