The power of purpose in the war for talent

Chess-Pieces

When it comes to competing with the commercial sector in the war for talent, government has always had a secret weapon: Purpose. People are drawn to government service because of the impact they can have. I have had the privilege of working with many talented government employees who could have easily made more money in […]

Becoming CMO 3.0

Customers seek agile interactions, painless fulfillment and, most of all, memorable experiences. CMOs are increasingly embracing a new priority: identifying new and recurring revenue opportunities and optimising the consumer experience to maximize customer lifetime value. Yet whilst most CMO’s have being doing digital for years now, they have typically been stand-alone activities, either via their creative […]