Why it’s never OK to ignore the customer experience

“This is a tech project; so why do I need to consult the customer?” Sigh. During my working career I have heard this very question (well, it’s more of a statement really) more times than I would have expected. Sometimes it was worded differently and may have sounded something like, “No, no, no. We don’t […]

Is employee experience as important as customer experience?

Superheroes Friends Fist Bump Happiness Concept

When we think about an organisation becoming customer-centric, we typically think about how to satisfy our customers through a better understanding of their needs and pain points. However, I believe that most organisations critically “undercook” the design of the employee experience that supports the customer. Sure, we design systems and processes that simplify things for […]

Are you using industry awards to their full potential?

Awards CSC Blogs

When CSCers in India give up their weekends to volunteer for local community projects, I very much doubt that winning an award for their efforts is front of mind. Whether it’s mentoring young people, setting up computer labs in rural villages, planting trees or getting involved with blood donation drives, people volunteer because they care […]

Do busy people have time for the environment?

earth day sustainability corporate engagement CSC Blogs

I have a lot of sympathy for people whose work involves cold sales. Whether they’re knocking on doors to sell conservatories, stopping people in the street to ask for charitable donations or picking up the phone to call prospects, engaging people is a challenge. Whether you’re selling a product or an idea, the first hurdle […]

Want to engage your team?

The CSC team with their Medalist Award at the closing ceremony of the UK Corporate Games 2015

  A few months ago I blogged about the importance of employee health and wellness programs (Why does health get forgotten in health and safety?) Even without the support of the detailed studies into the links between employee wellness, productivity and retention, there is, I argued, a compelling, common-sense business case for investing in the health and […]

Why does health get forgotten in health and safety?

You can easily spot the colleagues wearing a personal activity monitor. Whether they’re a Fitbit fanatic or a devotee of another brand of device, they’re the people marching on the spot while they wait for the coffee machine. They’re also the people most likely to forgo email in favor of walking across the office to […]

Earth Day: Do small acts really make a difference?

Last week we celebrated Earth Day. For 45 years, people all around the world have come together on April 22 to demonstrate their support for environmental protection. This year, around a billion people from 192 countries were involved, including people from CSC. The theme of this year’s campaign was, ‘It’s our turn to lead’ and […]