How experience management helps companies thrive in the ‘experience economy’

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“Poor experiences can demolish even the best strategy.” That’s what Bruce Temkin, Head of Qualtrics XM Institute, told us during “Executive Masterclass: Building Your Experience Management (XM) Roadmap” at a global SAP meeting in Melbourne. I think he’s right… Bruce’s presentation explained how doing experience management well ensures successful outcomes for us, our customers, and […]