¿Por qué los comercios deben centrarse en el análisis de sus clientes?

El análisis de Big Data está transformando muchos sectores, y el comercio minorista no es una excepción. Sin embargo, las tiendas a pie de calle tienen una peculiaridad; a diferencia de algunas industrias, deben extender sus programas analíticos para no centrarse sólo en su operativa interna, sino también en el consumidor en general. Si lo […]

La distribution a tout à gagner à se concentrer sur l’analyse des données clients

Le Big Data transforme de nombreux secteurs, et les distributeurs ne sont pas en reste. Il y a néanmoins quelques nuances qui marquent la différence. Contrairement à certains secteurs, la distribution doit élargir ses programmes d’analyse afin de se concentrer, non seulement sur les opérations internes, mais également sur les consommateurs. Bien exécuté, cela peut […]

Why retailers need to focus their analytics on consumers

Big data analytics are transforming many industries, and retail is no exception. But there’s a difference. Unlike some industries, retail needs to expand analytics programs to focus, not only on internal operations, but also on consumers. Done right, this can empower retailers to make predictions that optimize decisions and operations for both consumers and products. […]

Omnichannel engagement: The power of a single view

Can you see your customer? I mean, really see her? In today’s fast-changing marketplace, retailers need a single view of customers. That view should include purchasing history, personal demographics, shopping preferences, contact information, loyalty-card details and more. Achieving this 360-degree view empowers retailers to, among other things, make real-time offers of new products and services […]

To drive retail transformation, harness the power of omnichannel engagement

As the theme of this year’s National Retail Federation (NRF) big show, “Driving Retail Transformation” indicates that retailers have hit a turning point. Many businesses have invested in digital technology for marketing, operations, supply chain and other essential functions. But they still need to take the next steps: They need to transform their supply chains, […]

3 key areas to mastering tomorrow’s customer needs

digital insurance CSC Blogs

Insurance customers of the past were passive buyers; today they’re active participants. They review insurance products and report experiences through their social networks. Their buying journey is their own, and they demand new levels of access, mobility and personalization. They want to engage on their terms and have low brand loyalty. It’s a buyers’ market. […]