In che modo le aziende di CPG possono affrontare “l’effetto Amazon” e ripensare l’impegno dei clienti

cardboard-boxes-in-warehouse

Quando Amazon ha acquistato Whole Foods per circa 14 miliardi di dollari a metà del 2017, tutti hanno preso nota. Particolarmente attente sono state le aziende e i rivenditori di beni di largo consumo (CPG la sigla in inglese per Consumer Packaged Goods). L’acquisizione sta trasformando il gioco in un’industria altamente competitiva, già ricca di […]

How CPG companies can address the ‘Amazon Effect’ and rethink customer engagement

cardboard-boxes-in-warehouse

When Amazon bought Whole Foods for nearly $14 billion in mid-2017, everyone sat up and took notice. Consumer packaged goods (CPG) companies and retailers were particularly attentive. The acquisition is changing the game in a highly competitive industry already rife with upheaval. The quintessential online retailer is now embracing brick and mortar – and it […]

Elevate in-store shopping and build customer intimacy with geomatics

in-store-retail

When your core business is to sell, sell, sell, you need to know what and why your customers want to buy. Online retailers have proven quite adept at getting to know their customers’ whats and whys. Using that information to build better customer relationships is a proven value, but the industry is still trying to […]

GameStop, Scottrade suffer data breaches

A duo of recent data breaches — one hitting a stock trading brokerage and another a videogame retailer — shows that more gains are needed to protect customer data, even with all of the progress made over the last 10 years. According to a story by colleague Steve Ragan, Scottrade Bank (a subsidiary of Scottrade Financial Services Inc.) […]

Will the digital revolution in retail fail due to funding gaps?

According to a recent survey, “Digital Agenda 2020”, 45 percent of retail companies in Germany, Austria and Switzerland consider funding gaps the biggest obstacle on the way to the digital transformation of their businesses. Concurrently, the speed of innovation is putting the industry under pressure. As a consequence of the digital revolution, a completely new competitive […]