How airlines can take control of pricing and personalize offers

Many airlines invest in technology to create personalized offers that meet the individual needs of consumers. Among these are unbundled product offerings from full-service airlines prompted by pressure from low-cost carriers. The result has been more choices for consumers: They can now purchase only the services they really want. Airlines need to know what the […]

Customer expectations in the airline industry: Reasonable or unreasonable?

airline-passenger

While chewing the fat on the future of passenger technology with one of my industry mentors and PSS gurus, the topic turned to the antiquated processes we still service and what future behaviour may look like. He offered me a quote by George Bernard Shaw: “The reasonable man adapts himself to the world: the unreasonable […]