How to get more business value from your cloud investment

business-ROI

Is your organization looking to get more business value from its investments in the cloud? Join the club. While there’s no universal approach for moving to the cloud, there are many proven ways to get the most value. These include approaching the cloud not as a technology move, but as a business decision. This makes […]

Enterprises ignore mobile user research at their own peril

Mobile No Activity

If there’s one cardinal rule regarding enterprise mobility, it is this: User experience tops all other priorities and metrics. It doesn’t matter how well-designed developers think the mobile app they created is, nor does it matter how enthusiastic the CEO is about a given mobile app. In the end, success or failure of an app […]

What CIOs should know about the buyer journey

You’re stuck in a conference room with a bunch of sales and marketing types discussing how they’re looking to use their new marketing technology toys to drive incremental revenue and keep the promises they made to you about ROI. You want to contribute to the conversation but then it turns to the “customer/buyer journey,” and […]