Airport of the future: The importance of analytics

How can operations that function primarily as brick-and-mortar enterprises excel in an era when digital companies win big? This is the big question facing airports today. To find an answer, it’s worth looking at Amazon as a case study. Sure, Amazon started by selling books, but over time it has evolved into a complete digital […]

Raising and lowering the smart cities bar

As many readers of these blogs know, I’ve spent years griping about the term “digital transformation.” Despite my love for urban transformation, the term “smart cities” has bugged me at times as well. Don’t get me wrong — this has nothing to do with a sincere belief that cities are getting smarter…they clearly are. I […]

Airport of the future: From vision to reality

Airplane Future

Imagine never missing a flight again. Imagine a connected world where location services can determine that you may have lost track of time and are eating lunch a short three-minute walk from the departure gate. The airline is now able to track you and alert you personally that there’s still time to make the flight. […]

Can artificial intelligence out-smart cities?

Artificial intelligence (AI) is a natural fit for the smart cities movement. Just consider the billions of data points bouncing through a maze of intertwined city departments, magnified exponentially by all aspects of the Internet of Things (IoT). It could be argued that AI will eventually be the reason cities are truly smart. However, until then, […]

Quand la smart city a sa propre personnalité

Je dois reconnaitre qu’au fil des années j’ai développé une légère obsession envers les neurosciences et le concept de « personnalité » issu du monde du marketing. J’essaye de l’inclure dans la majorité de mes travaux. Il y a peu, j’écrivais sur un thème assez généraliste : l’importance de la personnalité du consommateur, le tout depuis l’angle du […]

Definiendo al futuro ciudadano de una Smart City

Reconozco estar obsesionado con la neurociencia y con el concepto del marketing aplicado a la personalidad de las cosas, y ahora intento aplicarlos a todo mi trabajo. En un reciente escrito, hablé de otro tema más genérico y que trata de la importancia de la personalidad del consumidor, especialmente desde el punto de vista del […]

Determining the persona of the smart city

smart city persona DXC Blogs

I’ve admittedly become obsessed with neuroscience and the marketing concept of personas and try to apply the ideas now across all of my work. In a recent piece, I wrote on the more generic topic of why customer personas matter, especially through a marketer’s lens. I’m currently studying the neuroscience of buyers in the healthcare technology sector […]