Raising and lowering the smart cities bar

As many readers of these blogs know, I’ve spent years griping about the term “digital transformation.” Despite my love for urban transformation, the term “smart cities” has bugged me at times as well. Don’t get me wrong — this has nothing to do with a sincere belief that cities are getting smarter…they clearly are. I […]

Quand la smart city a sa propre personnalité

Je dois reconnaitre qu’au fil des années j’ai développé une légère obsession envers les neurosciences et le concept de « personnalité » issu du monde du marketing. J’essaye de l’inclure dans la majorité de mes travaux. Il y a peu, j’écrivais sur un thème assez généraliste : l’importance de la personnalité du consommateur, le tout depuis l’angle du […]

Definiendo al futuro ciudadano de una Smart City

Reconozco estar obsesionado con la neurociencia y con el concepto del marketing aplicado a la personalidad de las cosas, y ahora intento aplicarlos a todo mi trabajo. En un reciente escrito, hablé de otro tema más genérico y que trata de la importancia de la personalidad del consumidor, especialmente desde el punto de vista del […]

Determining the persona of the smart city

smart city persona DXC Blogs

I’ve admittedly become obsessed with neuroscience and the marketing concept of personas and try to apply the ideas now across all of my work. In a recent piece, I wrote on the more generic topic of why customer personas matter, especially through a marketer’s lens. I’m currently studying the neuroscience of buyers in the healthcare technology sector […]

Leveraging the ‘normal’ in smart city communications

A memorable cartoon shows a store with two tables, one labeled “Toys for Normal Children,” the other labeled “Toys for Gifted Children.” The former had no customers; the latter was three deep. Apply that analogy to smart cities. Can you imagine an elected official shopping at the “normal city” table? I would argue that so many […]

Smart cities need smart citizens – and that starts with education

education-smart-cities CSC Blogs

As we start to catch glimpses of the city of tomorrow – one brought to life by the Internet of Things (IoT), mobile applications, ubiquitous connectivity and other digital technologies – it’s becoming clear that the citizens of tomorrow will also need to adapt. Smart cities need smart citizens to thrive – and in a […]

How big is the Smart City?

Today, over half of the world’s population resides in cities, providing much of the human and social capital that now fuels contemporary life. And every month, 5 million more people move to cities in developing and emerging countries. It is estimated that by 2050, about 8 billion people will be living in the urban context. […]