Machine Learning está triunfando ya en estos sectores

El aprendizaje automático ya no es “una tecnología de futuro”. Las organizaciones en algunas industrias, desde minería hasta fabricación o medicina, lo utilizan hoy en día para ofrecer un mejor servicio a sus clientes, impulsar la investigación y mejorar sus productos o transformar sus operaciones. Mencionemos algunos ejemplos: Minería La inteligencia artificial (IA) y el […]

Machine learning is being used right now in these industries

machine-learning

Machine learning no longer is a “future” technology. Organizations in industries from mining to manufacturing to medicine are using machine learning today to better serve customers, fuel research and product breakthroughs, and transform operations. Here are just a few examples: Mining Artificial intelligence (AI) and machine learning are helping mining companies find minerals more efficiently […]

Five keys to improved customer loyalty in travel and transportation

What makes a customer happy, and in turn, more loyal? Customer loyalty programs are ubiquitous in the travel and transportation industry, but many companies are missing out when it comes to truly engaging with the customer and generating greater loyalty, which ultimately translates into higher profits. Companies should begin by knowing and understanding their customers. […]

Artificial intelligence in travel and transportation: How to take care of the fleet, the business and the passenger

Moving people and cargo around the globe, safely and on time, is a logistical challenge that draws on vast amounts of data. This data is a powerful but under-leveraged resource that can be put to greater use with artificial intelligence (AI). Think more efficient fleets, better route and capacity planning, and smoother passenger bookings and […]

IoT spending increases as strategies mature

manufacturing IoT DXC Blogsmanufacturing IoT DXC Blogs

Apparently the Internet of Things (IoT) isn’t just a passing fad. Global spending on IoT is expected to grow 16.7% year over year in 2017, reaching just over $800 billion. That’s according to technology research giant IDC in an update to its Worldwide Semiannual Internet of Things Spending Guide. By 2021, IDC says, enterprise spending on […]

Transforming to a digital enterprise

Change is everywhere, it’s accelerating, and most companies today recognize that disruption has come to their industries, fueled by advances in digital technologies and more collaborative outside-in cultures. Indeed, many have already begun a digital transformation to ensure that their business is not left behind. Digital leaders understand, however, that simply implementing certain technologies isn’t […]

Quand la smart city a sa propre personnalité

Je dois reconnaitre qu’au fil des années j’ai développé une légère obsession envers les neurosciences et le concept de « personnalité » issu du monde du marketing. J’essaye de l’inclure dans la majorité de mes travaux. Il y a peu, j’écrivais sur un thème assez généraliste : l’importance de la personnalité du consommateur, le tout depuis l’angle du […]

Definiendo al futuro ciudadano de una Smart City

Reconozco estar obsesionado con la neurociencia y con el concepto del marketing aplicado a la personalidad de las cosas, y ahora intento aplicarlos a todo mi trabajo. En un reciente escrito, hablé de otro tema más genérico y que trata de la importancia de la personalidad del consumidor, especialmente desde el punto de vista del […]

Determining the persona of the smart city

smart city persona DXC Blogs

I’ve admittedly become obsessed with neuroscience and the marketing concept of personas and try to apply the ideas now across all of my work. In a recent piece, I wrote on the more generic topic of why customer personas matter, especially through a marketer’s lens. I’m currently studying the neuroscience of buyers in the healthcare technology sector […]

Using digital tools to help customers become smart travelers

I think we can all agree that air travel is an amazing thing. In today’s world, we can go from Toronto to Hong Kong, from Dallas to Doha, from Johannesburg to Atlanta, Georgia in less than a day’s time – simply by boarding one comfortable, modern airplane. That’s truly amazing, right? But when considering the […]