Lutter contre la baisse d’attention digitale

digital-attention-span-distractions

Sans grande surprise, la surcharge d’information et la capacité d’attention digitale sont devenus deux grands ennemis. La croissance de l’information disponible ne dispose d’aucune limite et croît de façon exponentielle. En revanche, l’attention digitale ne suit pas cette tendance. Contraints à s’adapter aux changements dans nos habitudes de consommation de l’information, les créateurs de contenu […]

La batalla por la atención digital

La sobrecarga de información y la capacidad de atención son enemigos feroces. Si bien la información aumenta sin límites, la capacidad de atención tiene limitaciones temporales que no se pueden cambiar. La primera crece exponencialmente, sin absolutamente ninguna posibilidad de desaceleración, mientras que el otro se reduce cada vez más. No hace falta decir que […]

The battle for digital attention span

digital-attention-span-distractions

Information overload and attention span are the fiercest of natural enemies. While information growth has no boundaries, attention span has temporal limitations that can’t be adjusted. One grows exponentially with absolutely no possibility of slowing down while the other is coming in shorter and shorter supply. Needless to say this creates tremendous challenges for digital […]

Delivering IT that “just works”

Our expectations for user experience are shaped by the huge consumer platforms such as Google, Apple, Facebook and Amazon, and also the devices that we access them with such as iPhones, iPads, Android phones and tablets, and the PCs or Macs we use at home. When we use these consumer devices and services, there’s no […]

B2Bs, is it time to fix that dated user experience?

alarm-clock-on-desk

Slowly but surely, B2B companies are beginning to understand they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They are now starting to realise they are being evaluated using the same criteria as B2C businesses. More and more, customers are placing a higher priority […]

Design for the user experience to maximize new technology ROI

Businesses today have become all too familiar with terms such as digital transformation, innovation, and disruption. As information becomes more readily available to consumers across an ever-expanding number of channels, many businesses recognize that they must adapt in order to stay competitive. These companies are now working to become more agile and make digital a […]

Welcome to the new workplace of ‘me’

user-centric

This point in history combines a unique set of circumstances. It’s Moore’s Law meets the internet — a concoction of velocity and connectedness we’ve never had before. Umpteen years ago, we could have said something similar about the steam engine and the industrial revolution — new possibilities abound. The possibilities today come from our connectedness […]

Delivering proactive and predictive IT user support

Predictive IT Support

Technology companies are about to start using artificial intelligence (AI) as a proactive tool for IT user support. Under a proactive support scenario, if your word processing program crashes or locks up, an automated system will notice the incident immediately and then offer solutions, often before the problem occurs in the first place. Remember the […]

Enterprises ignore mobile user research at their own peril

Mobile No Activity

If there’s one cardinal rule regarding enterprise mobility, it is this: User experience tops all other priorities and metrics. It doesn’t matter how well-designed developers think the mobile app they created is, nor does it matter how enthusiastic the CEO is about a given mobile app. In the end, success or failure of an app […]

Will the computer mouse go the way of the rotary phone?

Ever hear stories about how when millennials, as children, were shown old rotary-dial telephones, they would press on the numbers instead of rotating the “dial” clockwise? (I’m not making this up.) Well, not many years from now, you can expect a blank stare from the recent college grads in your department when you sit them down in […]