Design for the user experience to maximize new technology ROI

Businesses today have become all too familiar with terms such as digital transformation, innovation, and disruption. As information becomes more readily available to consumers across an ever-expanding number of channels, many businesses recognize that they must adapt in order to stay competitive. These companies are now working to become more agile and make digital a […]

X is for xperience

This post is part of a series, “Digital: From A to Z,” that explores what it means to be digital. What’s in your A to Z of digital? Find me on Twitter @Max_Hemingway or leave a comment below. Xperience (ok, I am stretching the bounds here as I am reaching the end of the alphabet – it’s a […]

U is for usability

This post is part of a series, “Digital: From A to Z,” that explores what it means to be digital. What’s in your A to Z of digital? Find me on Twitter @Max_Hemingway or leave a comment below. Usability is something that we have learnt and adapted within the human race for thousands of years through using and […]