Using virtual reality to reinvent the IndyCar fan experience

Racing’s digital fan experience of the future was on display during the DXC Technology 600 at Texas Motor Speedway on June 8. DXC Labs showcased numerous virtual reality demos, viewed via Facebook’s latest Oculus VR headsets, to give clients and partners attending the event an insider’s view of what it’s like to prepare and drive […]

Six ways retailers can push the shopping cart toward a frictionless experience

As consumers, we’ve all experienced the opposite of a frictionless shopping experience:  Long lines at checkout. Customer service representatives who are nowhere to be found. Frustration at not finding what we’re looking for. But what is a frictionless experience, and how can retailers provide it? The definitions and possibilities are many, but essentially, frictionless shopping […]

How VR and AR will transform marketing and advertising

woman-using-VR-headset

Virtual reality (VR) and augmented reality (AR) technologies slowly are being adopted by enterprises for numerous reasons. Walmart, for example, recently announced it will distribute 17,000 Oculus Go VR headsets to train employees in the retail giant’s more than 4,700 stores in the U.S. And IKEA offers customers with iOS devices an AR app that […]

Using AR and VR to hire workers

hiring-practices-visual

Augmented reality (AR) and, to a lesser extent, virtual reality (VR) already are being deployed in the workplace across a number of industries to help train employees, repair equipment, visualize models and designs, and improve business logistics. But AR and VR can do more than train employees who already are on the payroll or under […]

The reality of virtual reality

woman-on-bike-wearing-VR-goggles

Last week I was purging our house of junk and clutter when I stumbled upon the Samsung Gear virtual reality headset that came free with my Samsung Galaxy S7 phone more than two years ago. While I used the Gear only a tiny bit after receiving it, I thought my then 11-year-old son would really […]

5 killer use-cases for augmented reality in the enterprise

Enterprise AR

Mark Zuckerberg recently announced a 10-year roadmap for Facebook. Augmented reality and virtual reality (AR/VR) are central to his vision for the future of the Internet, and Facebook has even announced plans for consumer AR glasses. Some see this as Zuckerberg signing the death-warrant for the smartphone. After all, who wants to be tied to a smartphone screen when you can have smart-glasses […]