Using virtual reality to reinvent the IndyCar fan experience

Racing’s digital fan experience of the future was on display during the DXC Technology 600 at Texas Motor Speedway on June 8. DXC Labs showcased numerous virtual reality demos, viewed via Facebook’s latest Oculus VR headsets, to give clients and partners attending the event an insider’s view of what it’s like to prepare and drive […]

Six ways retailers can push the shopping cart toward a frictionless experience

As consumers, we’ve all experienced the opposite of a frictionless shopping experience:  Long lines at checkout. Customer service representatives who are nowhere to be found. Frustration at not finding what we’re looking for. But what is a frictionless experience, and how can retailers provide it? The definitions and possibilities are many, but essentially, frictionless shopping […]

How VR and AR will transform marketing and advertising

woman-using-VR-headset

Virtual reality (VR) and augmented reality (AR) technologies slowly are being adopted by enterprises for numerous reasons. Walmart, for example, recently announced it will distribute 17,000 Oculus Go VR headsets to train employees in the retail giant’s more than 4,700 stores in the U.S. And IKEA offers customers with iOS devices an AR app that […]

Using AR and VR to hire workers

hiring-practices-visual

Augmented reality (AR) and, to a lesser extent, virtual reality (VR) already are being deployed in the workplace across a number of industries to help train employees, repair equipment, visualize models and designs, and improve business logistics. But AR and VR can do more than train employees who already are on the payroll or under […]

The reality of virtual reality

woman-on-bike-wearing-VR-goggles

Last week I was purging our house of junk and clutter when I stumbled upon the Samsung Gear virtual reality headset that came free with my Samsung Galaxy S7 phone more than two years ago. While I used the Gear only a tiny bit after receiving it, I thought my then 11-year-old son would really […]

Are you getting your AR mixed up with your RR, or your SV mixed up with your VR?

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Back when I was a computer science graduate in my 20s, Virtual Reality Markup Language (or VRML) was the latest tech that everyone had to have. I was enamored by it. My dissertation was a fully functioning portal which could transport the user from the Alhambra in Granada, Spain, to the Great Pyramid of Giza, […]

5 killer use-cases for augmented reality in the enterprise

Enterprise AR

Mark Zuckerberg recently announced a 10-year roadmap for Facebook. Augmented reality and virtual reality (AR/VR) are central to his vision for the future of the Internet, and Facebook has even announced plans for consumer AR glasses. Some see this as Zuckerberg signing the death-warrant for the smartphone. After all, who wants to be tied to a smartphone screen when you can have smart-glasses […]

Augmented, virtual reality markets to soar as enterprise use cases emerge

enterprise virtual reality CSC Blogs

Augmented and virtual reality headset sales will increase to nearly 100 million units in 2021, up from 10.1 million units last year, IDC predicts. “New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a […]

Augmentation or automation: How can the defense industry prepare?

We have been on a journey of IT-enabled automation since the middle of the 20th century, when data processing first started to take some of the workload off the human workforce. Later, we realised we could link business applications directly to each other and help pass information more seamlessly from one business unit to the […]

La realidad virtual para el marketing de empresa aún no ha llegado

Un número cada vez mayor de departamentos de marketing está abrazando con fuerza, en muchos casos, asignando fondos de su presupuesto, a las tecnologías más emergentes. Eso es genial; de hecho, la economía digital exige (y recompensa) la agilidad y la visión de futuro. Pero, al igual que en la comedia, el ritmo es la […]